Inside the World’s Most Exclusive Men’s Accessory Brand

Cinnabre, the mercury sulfide, is so red that the Persian origin of its name alludes to the “lost blood of the dragon.” The word baptizes the most exclusive accessories brand, whose headquarters are neither on Saville Road in London nor Naples, the two largest mechs of men’s fashion. Cinabre is located in Paris, on the edge of the Canal Saint-Martin, the most hype of the French capital.

But I met the designer at Tokyo’s Isetan, perhaps the best men’s department store in the world. Passionate about butterfly ties, I was struck by the brand’s-unique, reversible and totally out of the blue. The seller soon introduced me to the traditional ties line, divided by the occasions that we men can hardly distinguish: business, night, lunch in the field and wedding on the beach, bohemian and traditional.

Franco-Swedish Alexandre Chapellier left a career in the financial market to follow the aegis of his great-uncle, a tailor from the small town of Filipstad in Sweden. Alexandre, neck-dresser pop, uses the same scissors of his to make his creations in Cinabre.

To understand the business, the stylist asked a neighbor, the great couturier Michel Goma, who worked for years for the French designer Jean Patou, had Jean Paul Gaultier as his assistant, created Balenciaga’s first prêt-à-porter line , but ironically, it was forgotten by the fashion world. Michel gave Alexandre addresses, techniques, fabrics, insights. In four years, the duet made Cinabre the luxury brand of the moment, a true luxury, artisanal and almost intangible.

Cinnabar Is The Luxury Brand Of The Moment, A True Luxury, Handcrafted And Almost Intangible ”

In the drawers of the huge wooden chest of drawers, a collection of leather-bound caviar (for the city) and printed (for leisure) granite leather slippers is housed, and another of huge scarves of fine merino wool trimmed in the bias with motifs graphics to be played on the suit.

Tie clips and cufflinks are all vintage, collected at the Paris flea markets, priced between $ 80 and $ 200. To top it off, there’s a huge range of scarves for blazers and suits and another one for lapel flowers Bruno Legeron’s studio, which, next to Lemarié, is the most legendary fabric florist in the world (remember: either the scarf or the flower, never both at the same time). Alexander calls the flowers an “ice breaker”. “As no one else uses them,” he says, “anyone is surprised at a man who has the audacity to adopt them. It helps start a conversation and even a flirtation. ”

The neck-dresser says that in times of genderless fashion and sloppy boys who feel they do not have to dress well to work on their homemade startups, the great revolution is to dress like a gentleman of old. “My biggest clientele has been the 25- to 35-year-olds who demand excellent quality vintage fabrics that you can not find in Zara.”
Since Eduardo Cunha had toyed with the charity of Paris, I was looking for a brand that no Friboi politician ever knew. Found it.

Gallery

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Luxury men's accessories brand Alice Made This at London ...

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